Evaluation of the Arthritis Foundation’s Self-Help
Program Marketing
Client:
The
Arthritis Foundation
2006 – present
Contact: Barry Cohen
The Arthritis Foundation participated in a cooperative agreement with the Centers for Disease Control and Prevention to develop marketing materials for its science-based programs to recruit women ages 40 to 55. These marketing materials have been disseminated through its nationally federated network, and Rainbow is involved in working with the Foundation to describe how the materials have been implemented thus far, and to develop and implement a quasi-experimental evaluation design to determine if the materials have been implemented to effectively reach the target population.