Rainbow Research conducts interviews to collect more in-depth information than can be obtained in surveys. Interviews may be conducted with key stakeholders and constituents, either face to face or by phone.
We are experienced in designing, conducting and administering interviews that reflect and respect the cultures, traditions, ages and abilities of the respondents.
To ensure that the data collected is reliable and valid and to protect the anonymity, dignity, safety and confidentiality of the respondents, interviewers are recruited, trained, and monitored, using detailed protocols that guide the way interviews are conducted. These include securing respondents' consent, explaining the purpose of the study, how to ask questions, when to skip items and how to dress, speak and act in ways that minimize the interviewer's impact on the respondent's answers.
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